We all have our own rituals, routines, habits. Things we do to make ourselves happy, to feel better about things.
My rituals usually include makeup, dressing nice, putting on heels, making my hair look pretty. All of these things make me feel better about life in general, makes me feel happy, makes me feel good. I enjoy getting dressed up, making more of an effort, doing my best to look my best. Maybe it's shallow, it's probably vain but then again I never denied that I was a shallow and vain person.